Immediately after the release of their official 2nd album, SNSD has been taking over the music charts, making fans realize right now is indeed "Girls' Generation." The overall concept of "Oh!" is retro mood look with cheerleader as the basic format. As seen in the 2010 S/S King Alexander Collection, sports have become a fashion trend. SNSD, who is considered the girls' fashion icon, has been influenced with this sporty trend as well. As the year 2010 is the "year of the sports" full of international sport events, SNSD has stated that they will cheer on the athletes and give them strength with their song and theme.
